Business Webinar – Marketing Concepts

December 14, 2013

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People go into business to market sell their great ideas.  In order to do that, they need customers who need or want what they have to sell.  Marketing is about how to attract those customers to the business so that they can purchase the products and services.

In order to attract the customers, the business owner must learn everything he/she can about the business, the products, and the customer.  If the business owner does not learn the steps to successfully marketing the product, the business will fail.

In order to help the start up business owner or the person who has been in business for several years to become acquainted with marketing the business on the Internet, I have developed a series of weekly webinars entitled “Marketing Concepts.”  (To register, click onto “Marketing Concepts.”)

Here are the dates and times of the webinars:

Schedule: December 18, 2013 – 8:00 pm – 9:00 pm – Marketing Concepts – Introduction

December 23, 2013 – 8:00 pm – 9:00 pm – Identifying the Target Market

December 30, 2013 – 8:00 pm – 9:00 pm – Designing the Website

January 8, 2014 – 8:00 pm – 9:00 pm – Selecting Key words thru Tools

January 15, 2014 – 8:00 pm – 9:00 pm – Writing Content

January 22, 2014 – 8:00 pm – 9:00 pm – The Social Networks

January 29, 2014 – 8:00 pm – 9:00 pm – Marketing on Facebook

February 5, 2014 – 8:00 pm – 9:00 pm- Marketing on Twitter

February 11, 2014 – 8:00 pm – 9:00 pm – Marketing on Google+

If there is enough interest, the webinars will extend beyond these dates.  If you have any questions, please list them in the “Comments” section. 

 

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A Money Making Tip for Writers

May 26, 2011

 

A Money Making Tip for Writers

 
Google has many marketing tools for business owners and one of them is a free website which can be monetized….(read more – click onto the link above the photo.)

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Globalization and Its Problems in The Workplace

May 13, 2011

 

Globalization and Its Problems in The Workplace

 
Anyone working in the global economy is going to be challenged because of the additional skills that they must learn. (To read more, click onto the above link.)
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Reviews for Your Business, Making More Money, Part 1

April 11, 2011

Reviews for Your Business; Making More Money>

Customers can add reviews about your business and help attract more customers based on what they say. There are many review sites on the Internet which allow this. Customers use the information for shopping. The average customer is more sophisticated when seeking products and services. (To read more, click onto the article title.)

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Reviews for Your Business, Making More Money, Part Two

April 11, 2011

Reviews for your Business; Making More Money

Here is a list of sites where your customers can write reviews about your business.   If favorable, they can bring more peple into your store or more people to your website.  (Click onto the above link to read more).


Marketing a Business on The Internet

March 13, 2011

Marketing a Business on The Internet.

Photo courtesy of jscreationz

The Internet was invented for business owners as a convenient way to manage their documents and files.  To successfully market a business on the Internet, a business owner needs to acquaint himself with several tools.


Monetizing Your Website

November 13, 2009

1110330_new_magazinesWhen marketing your business on the internet it is important to make sure you are getting the maximum use out of the website. There are ways to make the site more profitable. Networking online involves being able to allow others to network on your site so that they will benefit, spread the word about your site, and gain more visitors, which in turn will result in sales.

Being able to market to others on your site involves knowing your target market and what attracts them. Taking the time to discover what will attract your target market will ensure that you are not wasting your time. One way of allowing others to network on your site is to provide a newsletter with information which is useful to your target market. Providing advertising space on the site enables other businesses to network with your visitors.

The content in the newsletter, as with blogs and articles, is very important. It must be written well and it must engage your audience. This will ensure a following that will draw more visitors to your site. Once business owners design and write the newsletter, they can then search for an e-zine to advertise the availability of the newsletter and the advertising costs.

Business owners can be as creative as they want with providing advertising. They could advertise an event and sell ad space for the event on the website. They could opt to network with local businesses or businesses who are members of a trade association. The possibilities to advertise are only limited by the creativity of the owner of the site.

Of course providing a newsletter involves time and business owners should not commit to writing a newsletter unless they have time. If necessary, someone other than the business owner should write the newsletter.

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