Business Webinar – Marketing Concepts

December 14, 2013

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People go into business to market sell their great ideas.  In order to do that, they need customers who need or want what they have to sell.  Marketing is about how to attract those customers to the business so that they can purchase the products and services.

In order to attract the customers, the business owner must learn everything he/she can about the business, the products, and the customer.  If the business owner does not learn the steps to successfully marketing the product, the business will fail.

In order to help the start up business owner or the person who has been in business for several years to become acquainted with marketing the business on the Internet, I have developed a series of weekly webinars entitled “Marketing Concepts.”  (To register, click onto “Marketing Concepts.”)

Here are the dates and times of the webinars:

Schedule: December 18, 2013 – 8:00 pm – 9:00 pm – Marketing Concepts – Introduction

December 23, 2013 – 8:00 pm – 9:00 pm – Identifying the Target Market

December 30, 2013 – 8:00 pm – 9:00 pm – Designing the Website

January 8, 2014 – 8:00 pm – 9:00 pm – Selecting Key words thru Tools

January 15, 2014 – 8:00 pm – 9:00 pm – Writing Content

January 22, 2014 – 8:00 pm – 9:00 pm – The Social Networks

January 29, 2014 – 8:00 pm – 9:00 pm – Marketing on Facebook

February 5, 2014 – 8:00 pm – 9:00 pm- Marketing on Twitter

February 11, 2014 – 8:00 pm – 9:00 pm – Marketing on Google+

If there is enough interest, the webinars will extend beyond these dates.  If you have any questions, please list them in the “Comments” section. 


Startup Business Ideas – Needs

May 4, 2011

Once you have developed a business idea, you must conduct research on whether there is a need for the service or product. You can do this by reading trade magazines, newspapers, articles, and books on the subject. Talk with people who are already in business or a related business about what their observations have been.

How many people in your area are already in business. Could the market bear another entrant and still be lucrative? Are there enough prospects? Could you provide a unique service that no one else is providing?

While researching, you will determine the target market for the product or service. Write down the age group, occupation, or interests of the people who need your product. You may have a hobby or craft that you enjoy, but there may not be a need for it.

Be honest with yourself and consider the trends of the industry before going into business. Many people fail in business because there is no need for their services.

Marketing a Business on The Internet

March 13, 2011

Marketing a Business on The Internet.

Photo courtesy of jscreationz

The Internet was invented for business owners as a convenient way to manage their documents and files.  To successfully market a business on the Internet, a business owner needs to acquaint himself with several tools.

Target Market Selection

March 11, 2011

Target Market Selection.

Choosing a target market is important for the success of your business.  Knowing the appropriate target market for your business means knowing their likes, dislikes, and habits.  This article contains information to help you make a better decision.


Monetizing Your Website

November 13, 2009

1110330_new_magazinesWhen marketing your business on the internet it is important to make sure you are getting the maximum use out of the website. There are ways to make the site more profitable. Networking online involves being able to allow others to network on your site so that they will benefit, spread the word about your site, and gain more visitors, which in turn will result in sales.

Being able to market to others on your site involves knowing your target market and what attracts them. Taking the time to discover what will attract your target market will ensure that you are not wasting your time. One way of allowing others to network on your site is to provide a newsletter with information which is useful to your target market. Providing advertising space on the site enables other businesses to network with your visitors.

The content in the newsletter, as with blogs and articles, is very important. It must be written well and it must engage your audience. This will ensure a following that will draw more visitors to your site. Once business owners design and write the newsletter, they can then search for an e-zine to advertise the availability of the newsletter and the advertising costs.

Business owners can be as creative as they want with providing advertising. They could advertise an event and sell ad space for the event on the website. They could opt to network with local businesses or businesses who are members of a trade association. The possibilities to advertise are only limited by the creativity of the owner of the site.

Of course providing a newsletter involves time and business owners should not commit to writing a newsletter unless they have time. If necessary, someone other than the business owner should write the newsletter.

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