July 22, 2011
Although many retailers are moving their operations across the seas, they can still avail themselves of the opportunities to market their businesses on-line. Shoppers have become more sophisticated and willing to shop on the Internet, now that more safety measures are in place. Many of the on-line shopping carts are encrypted, making them less vulnerable to identity theft.
Read more: Marketing Mistakes.
August 10, 2009
Photo by Nazreth
British consumers today are using
credit cards and debit cards more because of the economic crisis. There has been a 10% increase over last year. Therefore, if you are not accepting credit cards at your retail store or at your website, you stand to lose business. Despite the admonitions to spend less money, some consumers continue to be impulse shoppers.
There are wireless and countertop models to choose from and there is even a wireless product to utilize while on the go. Nurit, Omni, and Verifone are the most popular brands to choose from. Depending on the volume you process, there is a product to meet your needs.
If you do not accept credit or debit cards, customers will go to someone who does. Although some may pay in cash as a last resort, you cannot afford to take the chance that you may attract someone who prefers to pay in cash.
Accepting credit cards can increase your profits and while we are experiencing hard times and earning less money as a result, accepting credit cards and debit cards can ensure business profits.