Green Monday Strategies for Sales

December 9, 2013

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Business is booming on the Internet this year as shoppers utilize their iPads, Smart phones, PC’s, and tablets to purchase Christmas gifts for family and friends. Major retailers reported an increase of 30% in sales from Black Friday to Cyber Monday, which is the weekend following Thanksgiving.

Green Monday, which falls on the tenth day before Christmas is predicted to be another day where businesses can boost their profits. In the past, consumers in the United States spent $1.133 billion on merchandise. Consumers could well exceed that amount this year, as we have experienced record sales during the Black Friday, Black Saturday, and Cyber Monday. Pinterest received the biggest gains for on-line sales, but few business owners are using the site.

Bizrate has observed that there are advantages to using Pinterest, which include,

70% of online consumers surveyed utilize Pinterest to “get inspiration on what to buy”

67% use it “to keep up on the latest trends on things [they] like”

43% use it to “associate with retailers or brands with which [they] identify”

39% use it for “special offers from retailers, brands, or people that [they’ve] pinned/followed”

In addition to posting on Pinterest, business owners can advertise their products on sites such as Whofish. Here is a place where business owners can post advertisements for their products, services, and events, as well as list their businesses in their own communities, as well as other states. Business owners can gain followers on their listings, as well as send unlimited e-mail to friends and followers whenever their business listing or event is featured on the site. Therefore, if business owners have not yet advertised for Green Monday, this may be a place for them to advertise.

Sending e-mail to clients and prospects relative to the new deals you are offering with Christmas themes will attract many buyers, especially if products are priced to sell. Business owners could include their coupons in the e-mail to be used on-line or in the brick and mortar locations.


Holiday Shopping on Cyber Monday

December 2, 2013

 

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Black Friday is supposed to be one of the most profitable days in the year for businesses; however, for the people in the Northeast, it was not as profitable. The Digital Age is changing the way we shop as more and more people use mobile phones, Smart phones, and iPads as part of their routine activities. This means that business owners have to be prepared to meet this oncoming demand from consumers to search for services and products, and shop on-line.

This year, shoppers accessed retail websites on-line after Thanksgiving, which resulted in sales before Black Friday and Saturday occurred. Cyber Monday is expected to be a day for a phenomenal amount of sales as well. While the major department stores such as Walmart, Macy’s, J.C. Penney, and Target fared well on Black Friday and Saturday, on-line stores, such as Amazon, and freight companies, such as FedEx, are expected to do well on Cyber Monday. Because of the many incentives to shop on-line, people are spending more money on-line in recent years than in the past. Retailers are offering free shipping and bundling of products.

While the amount of sales occurring online in 2012 was $1 billion, the amount spent in a retail store was $59 billion. It is clear that sales at the retail store are the favorite ways to shop. However, cyber sales are expected to increase this year, due to the new mobile phones, Smart phones, iPads and applications. This is quite a phenomenon, as everywhere I go, people utilize and carry digital products.

It will be interesting to see how the digital age has impacted holiday sales this year.