Saving Money, Making Money, and Protecting Financial Security

June 10, 2015

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Some Rhode Island business owners may wonder why I wrote a second edition of a book on credit card processing, Retailers Guide to Merchant Services when I am trying to make a living selling life insurance. My response is that I look for opportunities to serve my customers and anyone seeking information on increasing their profits and saving money on expenses. When they can save money on expenses, it frees up money that they may need to protect their financial security.

I have noticed there is still some confusion over some of the issues involving credit card processing even after the new legislation which was enacted in 2009. The industry is always changing. At times, the new changes have caused confusion and controversy. However, our society has increased their use of credit cards and there does not seem to be an end in sight.

Over the years, credit cards have been in and out of the news as new thieves stole credit card information from naïve consumers, causing them to lose billions of dollars. Since credit cards have been processed on the Internet, the identities of billions of customers has been uncovered and shared with nefarious thieves whose only desire is to control massive amounts of wealth.

Even though the United States is responsible for only one quarter of the credit card transactions in the world, about one half of credit card fraud occurs in the U.S. Therefore, the banking industry is attempting to alleviate this problem with fraud by attempting to adapt new technology which would make credit card users less vulnerable to fraud. As a result, business owners must comply with the new EMV technology by October 15, 2015. The EMV technology will better protect the consumer and the business from credit card fraud and identity theft.

As of 2012, there were 26.2 billion transactions involving credit cards in the U.S. This resulted in a $2.48 trillion dollars in money spent. In 2003, there were only 19 billion transactions. Two thirds of all business and consumer purchases were made with credit cards in 2012.

As credit card use has increased substantially since 2009, it has resulted in an increase in credit card fraud at many of the major retailers. The EMV technology involves the replacement of many credit cards with the new chip technology which holds all of the data for the owner of the credit card to identify him/her. A chip will be installed onto credit cards and this will involve the use of a new credit card machine which will be able to read the chip on the card.

Many countries such as Europe, Canada, Latin America, and the Asia/Pacific region, are already using the EMV card and have experienced a significant reduction in the amount of credit card fraud. The U.S. is one the last countries to take the plunge. Therefore, we have much to gain in learning all about this new technology.

The substantial increase in credit cards is also an indication that the job market has improved and gasoline prices were lower at the end of 2014. Part of the reason for the increase in credit card use is the increase in on-line shopping which requires a credit card. Tuition costs and loans have also increased over the past year by $5.8 billion.

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Book Review – Retailers Guide to Merchant Services

June 3, 2015

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Here is an exerpt from a recent review of my book by Roy T. James, Readers Favorite Book Reviews.

    Retailers Guide to Merchant Services.

“The Retailer’s Guide to Merchant Services: From Storefront to Internet by Gail Cavanaugh is a serious dissertation on a state of the art business model for money transactions by the user. From the need for card reading capability to attract clientele to the adoption of social media, nothing is left untouched by the author which can potentially enhance productivity.

The book is available for free on Amazon.  Get your free copy today!