Do You Really Want an ATM Machine?

February 26, 2009

While I was out prospecting yesterday, I came across a business owner who was proud of the fact that she had an ATM machine and not a credit card terminal. She preferred to make money when the customers used the machine rather than to incure a charge for accepting credit cards.

Her ATM machine happened to be located at the front of the store next to the door. But, is that a good place to have an ATM machine?

Business owners should carefully consider where they will install their ATM machine or whether they should bother to have one at all. Incidents where thieves are driving through doors to get to the ATM machine are becoming increasingly common.