Although some business owners are more vulnerable to chargebacks, all business owners can avoid them by making sure customers are satisfied with their purchases and the service they received when they entered your store. Sometimes a simple acknowledgement of the customer when they come into the store and creating customer satisfaction go a long way.
Customers buy your products because they perceive the value in purchasing it. According to Lloy Allard, if you uncover the value your customer perceives, and then “go one step further in helping him to see his friends and family watching him enjoy the benefits of your product,” it will sell the customer and get him excited about bringing his purchase home. If he buys your product for this reason, he is unlikely to return it.