New Strategy for Boosting Profits

February 11, 2009

It’s no secret that businesses are suffering in light of the recent economic crisis. Money is not circulating in the economy and business owners must develop ways of enticing customers in the stores to buy their products. Even though consumers are not spending any money, they still need your products. How do you convince them to spend their dollars with you?

Have you considered offering gift cards as a way to increase your profits? Offering and additional five or ten dollars on the gift cards to your loyal customers, any time during the year is a great way to invite more customers into your business. Who would turn this down?

Here are testimonies about the LIFT program:

I actually have a funny story about our Rewards program. On several occasions, one of our rewards customers’ will come in to eat and sometimes I will comp their meal; it could be as much as $30.00. But instead of the customer just saying thank you, they ask me if they can still have their points!! We laugh about it because the customers’ are more concerned about accumulating their points then getting a free meal. This program has definitely helped with repeat business because people look forward to getting their points. People hold on to their receipts so if they forget their card they can get the points the next time they come back. I can estimate that our business has increased by 15% since implementation. The POS Stand at the front of the restaurant help with advertisement but we have generated lots of word of mouth. People feel left out if they don’t have the card. I would recommended the program to anyone who wants their customers’ to feel special because those customers will be with you for life.

Chip, General Manager
Babalu Restaurant
9246 4th street N
St. Petersburg, FL 33702
(727) 576-7414

Contact me for more information.