Business Webinar – Marketing Concepts

December 14, 2013

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People go into business to market sell their great ideas.  In order to do that, they need customers who need or want what they have to sell.  Marketing is about how to attract those customers to the business so that they can purchase the products and services.

In order to attract the customers, the business owner must learn everything he/she can about the business, the products, and the customer.  If the business owner does not learn the steps to successfully marketing the product, the business will fail.

In order to help the start up business owner or the person who has been in business for several years to become acquainted with marketing the business on the Internet, I have developed a series of weekly webinars entitled “Marketing Concepts.”  (To register, click onto “Marketing Concepts.”)

Here are the dates and times of the webinars:

Schedule: December 18, 2013 – 8:00 pm – 9:00 pm – Marketing Concepts – Introduction

December 23, 2013 – 8:00 pm – 9:00 pm – Identifying the Target Market

December 30, 2013 – 8:00 pm – 9:00 pm – Designing the Website

January 8, 2014 – 8:00 pm – 9:00 pm – Selecting Key words thru Tools

January 15, 2014 – 8:00 pm – 9:00 pm – Writing Content

January 22, 2014 – 8:00 pm – 9:00 pm – The Social Networks

January 29, 2014 – 8:00 pm – 9:00 pm – Marketing on Facebook

February 5, 2014 – 8:00 pm – 9:00 pm- Marketing on Twitter

February 11, 2014 – 8:00 pm – 9:00 pm – Marketing on Google+

If there is enough interest, the webinars will extend beyond these dates.  If you have any questions, please list them in the “Comments” section. 

 

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Green Monday Strategies for Sales

December 9, 2013

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Business is booming on the Internet this year as shoppers utilize their iPads, Smart phones, PC’s, and tablets to purchase Christmas gifts for family and friends. Major retailers reported an increase of 30% in sales from Black Friday to Cyber Monday, which is the weekend following Thanksgiving.

Green Monday, which falls on the tenth day before Christmas is predicted to be another day where businesses can boost their profits. In the past, consumers in the United States spent $1.133 billion on merchandise. Consumers could well exceed that amount this year, as we have experienced record sales during the Black Friday, Black Saturday, and Cyber Monday. Pinterest received the biggest gains for on-line sales, but few business owners are using the site.

Bizrate has observed that there are advantages to using Pinterest, which include,

70% of online consumers surveyed utilize Pinterest to “get inspiration on what to buy”

67% use it “to keep up on the latest trends on things [they] like”

43% use it to “associate with retailers or brands with which [they] identify”

39% use it for “special offers from retailers, brands, or people that [they’ve] pinned/followed”

In addition to posting on Pinterest, business owners can advertise their products on sites such as Whofish. Here is a place where business owners can post advertisements for their products, services, and events, as well as list their businesses in their own communities, as well as other states. Business owners can gain followers on their listings, as well as send unlimited e-mail to friends and followers whenever their business listing or event is featured on the site. Therefore, if business owners have not yet advertised for Green Monday, this may be a place for them to advertise.

Sending e-mail to clients and prospects relative to the new deals you are offering with Christmas themes will attract many buyers, especially if products are priced to sell. Business owners could include their coupons in the e-mail to be used on-line or in the brick and mortar locations.


Sole Proprietorship

January 31, 2013

 

 

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Often when business owners start a business, they start out as sole proprietors. As a sole proprietor, the owner is the operator of the business. Many artisans and self-contractors operate their businesses as sole proprietorships because they are easy to set up. They owners use their own social security number to pay taxes. Sole proprietors often do not delegate their duties and they do not have to set up a trade name in order to operate the business.

Examples of sole proprietorships are hair dressers, landscapers, artists, designers, and daycare. These workers typically make under $100,000 per year and do all the work themselves. The business owner would be responsible for all debts and he/she alone receives all of the profits. They only disadvantage of the sole proprietorship is that he/she would have difficulty receiving funding or a business line of credit from a bank.

In order to qualify for funding, a business owner must change to another form of organization, such as a corporation, S- corporation, LLC, or partnership, which would give him more potential for profits.


Business Ideas for Start-ups

October 1, 2011

Financial stability and independence are two of the main reasons that people go into business. However, having the right idea which could net you enough income to live on is important.

There are many reasons why businesses fail and one of the reasons is that it may take time for the business idea to produce income. Meanwhile the bills need to be paid. That is why business owners must investigate having multiple streams of income in the early stages of the business to ensure that they do not end up homeless or divorced because they are not bringing in enough income.

Therefore, starting a business while you are still employed is an important consideration. Once the business starts producing enough income to consistently pay the bills, then the business owner might consider quitting the full-time job. The other option is to secure a part-time job and work the business part-time.

Now that you have decided that you want to start a business, it is important to consider the type of business you would want to have. Some people, after having worked many years in corporate America decide to quit or find that the company is downsizing them. Depending on the type of job they may have had, they can decide to go out on their own.

For example, a computer technician may decide to find his own accounts with some local companies that may have a need for his services. A bookkeeper for a major corporation may decide to secure several local accounts with lawyers or computer companies in her area. A web designer for a major corporation may decide to help start-up businesses establish themselves on the Internet. The possibilities are endless.

People who have other talents or hobbies may decide to market their talent and earn some money. The things that we do best are referred to as core competencies in the business world. Each person has their own set of skills or talents which they can do exceptionally well. For example, a painter may decide to network with a real estate agency and paint homes which are going on sale in the real estate market. A furniture builder may decide to build furniture in his basement and advertise the pieces for sale or take orders for custom designed furniture.

Whatever they decide, they will have to keep their options open for making money in another way, such as marketing another talent, or doing work for another company as an independent. When they take on another stream of income, it will be important to organize their time so that the work is completed and to keep accurate records.

At times, business owners may discover that they need more training or education to pursue a business. In that case, they must acquire the new skills or education as quickly as possible so as to capitalize on the business as soon as possible.

In conclusion, if a person wants to start his or her own business, they must consider ways of earning more than one income stream.


Startup Business Ideas

May 2, 2011


If you are looking for ideas to start a business, there are several things which you might want to consider. What type of work have you done over the years? Many entrepreneurs start businesses after many years of experience in a particular industry. They may enjoy the work, but may not be satisfied with their progress on the job or maybe they have been downsized from a job.

Personal interest and hobbies are a source of business ideas. Many business owners turned hobbies into a business, perhaps because they were not in the line of work which was satisfying to them. Some turned the hobbies into a business after considering all the people who came to them for help with their knowledge and expertise.

Still others, as in the case of Alexander Graham Bell and other famous inventors, made a discovery or invented a product which they could market.

If you are at a loss as to what product or service to market, you could brainstorm your ideas or conduct a search on the Internet to determine what the needs are for society.


Reviews for Your Business, Making More Money, Part 1

April 11, 2011

Reviews for Your Business; Making More Money>

Customers can add reviews about your business and help attract more customers based on what they say. There are many review sites on the Internet which allow this. Customers use the information for shopping. The average customer is more sophisticated when seeking products and services. (To read more, click onto the article title.)

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