Black Friday is supposed to be one of the most profitable days in the year for businesses; however, for the people in the Northeast, it was not as profitable. The Digital Age is changing the way we shop as more and more people use mobile phones, Smart phones, and iPads as part of their routine activities. This means that business owners have to be prepared to meet this oncoming demand from consumers to search for services and products, and shop on-line.
This year, shoppers accessed retail websites on-line after Thanksgiving, which resulted in sales before Black Friday and Saturday occurred. Cyber Monday is expected to be a day for a phenomenal amount of sales as well. While the major department stores such as Walmart, Macy’s, J.C. Penney, and Target fared well on Black Friday and Saturday, on-line stores, such as Amazon, and freight companies, such as FedEx, are expected to do well on Cyber Monday. Because of the many incentives to shop on-line, people are spending more money on-line in recent years than in the past. Retailers are offering free shipping and bundling of products.
While the amount of sales occurring online in 2012 was $1 billion, the amount spent in a retail store was $59 billion. It is clear that sales at the retail store are the favorite ways to shop. However, cyber sales are expected to increase this year, due to the new mobile phones, Smart phones, iPads and applications. This is quite a phenomenon, as everywhere I go, people utilize and carry digital products.
It will be interesting to see how the digital age has impacted holiday sales this year.