Business Webinar – Marketing Concepts

December 14, 2013

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People go into business to market sell their great ideas.  In order to do that, they need customers who need or want what they have to sell.  Marketing is about how to attract those customers to the business so that they can purchase the products and services.

In order to attract the customers, the business owner must learn everything he/she can about the business, the products, and the customer.  If the business owner does not learn the steps to successfully marketing the product, the business will fail.

In order to help the start up business owner or the person who has been in business for several years to become acquainted with marketing the business on the Internet, I have developed a series of weekly webinars entitled “Marketing Concepts.”  (To register, click onto “Marketing Concepts.”)

Here are the dates and times of the webinars:

Schedule: December 18, 2013 – 8:00 pm – 9:00 pm – Marketing Concepts – Introduction

December 23, 2013 – 8:00 pm – 9:00 pm – Identifying the Target Market

December 30, 2013 – 8:00 pm – 9:00 pm – Designing the Website

January 8, 2014 – 8:00 pm – 9:00 pm – Selecting Key words thru Tools

January 15, 2014 – 8:00 pm – 9:00 pm – Writing Content

January 22, 2014 – 8:00 pm – 9:00 pm – The Social Networks

January 29, 2014 – 8:00 pm – 9:00 pm – Marketing on Facebook

February 5, 2014 – 8:00 pm – 9:00 pm- Marketing on Twitter

February 11, 2014 – 8:00 pm – 9:00 pm – Marketing on Google+

If there is enough interest, the webinars will extend beyond these dates.  If you have any questions, please list them in the “Comments” section. 

 


Green Monday Strategies for Sales

December 9, 2013

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Business is booming on the Internet this year as shoppers utilize their iPads, Smart phones, PC’s, and tablets to purchase Christmas gifts for family and friends. Major retailers reported an increase of 30% in sales from Black Friday to Cyber Monday, which is the weekend following Thanksgiving.

Green Monday, which falls on the tenth day before Christmas is predicted to be another day where businesses can boost their profits. In the past, consumers in the United States spent $1.133 billion on merchandise. Consumers could well exceed that amount this year, as we have experienced record sales during the Black Friday, Black Saturday, and Cyber Monday. Pinterest received the biggest gains for on-line sales, but few business owners are using the site.

Bizrate has observed that there are advantages to using Pinterest, which include,

70% of online consumers surveyed utilize Pinterest to “get inspiration on what to buy”

67% use it “to keep up on the latest trends on things [they] like”

43% use it to “associate with retailers or brands with which [they] identify”

39% use it for “special offers from retailers, brands, or people that [they’ve] pinned/followed”

In addition to posting on Pinterest, business owners can advertise their products on sites such as Whofish. Here is a place where business owners can post advertisements for their products, services, and events, as well as list their businesses in their own communities, as well as other states. Business owners can gain followers on their listings, as well as send unlimited e-mail to friends and followers whenever their business listing or event is featured on the site. Therefore, if business owners have not yet advertised for Green Monday, this may be a place for them to advertise.

Sending e-mail to clients and prospects relative to the new deals you are offering with Christmas themes will attract many buyers, especially if products are priced to sell. Business owners could include their coupons in the e-mail to be used on-line or in the brick and mortar locations.


Accumulating Money for Retirement

December 5, 2013

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Before we continue on in the discussion about protecting the assets, I would like to discuss how to accumulate them. As we have discussed in the past, we need to be disciplined in accumulating money for retirement or any other reason. We need to set aside money for ourselves on a weekly basis so that we can have an income when we retire. Unfortunately, many of us never learned the importance of saving, nor did we learn how to be disciplined. Social security alone is not enough to retire, but it could be a nice supplement to our retirement account.

We have learned from the many economic crises and depressions that we have experienced in the United States that we need to be more disciplined about saving, and we need to make more sacrifices if we are going to be able to save money for retirement. Because of this lack of discipline, many of the Baby Boomers do not have a retirement plan. Consequently, some will need to work to support themselves during their retirement.

Even so, we should still try to save money in the event of an emergency. The first thing to do is to accumulate an emergency fund in a savings account, approximately $2000 or $3000, in case the car, refrigerator, or washing machine break down, or we have to take an unexpected trip somewhere. Charles Farrell in his book, Your Money Ratios – 8 Simple Tools for Financial Security at Every Stage of Life, has developed ratios to determine how much money to save on an ongoing basis for retirement. He recommends saving 12% of you salary per year and accumulating twelve times you annual salary as a retirement fund. After setting aside the emergency fund, we can begin to accumulate retirement money.

A close examination of the budget will reveal where we are spending money and whether or not we need to adjust the budget in order to save twelve percent. By keeping track of money spent and deciding what we can eliminate from our spending, we will find the twelve per cent to move into a retirement pan. We can begin a plan at work, or if self- employed, we will have to begin a plan on our own, through a bank, or an insurance company.

Once the plan is in place, we should purchase a life insurance plan to cover other expenses, such as estate taxes, and final expense benefits, so that the spouse will not have to use the pension plan proceeds to pay for these expenses.

In conclusion, accumulating money for retirement, and protecting the income with life insurance are wise decisions for those who desire to live comfortably during retirement.

 


New Radio Show for Business Owners

December 4, 2013

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Business owners need access to information about their businesses which will help them to make important decisions about their businesses.  One of those decisions involves providing protection for the business against financial ruin.

Since we work hard for the business to provide an income for our families, we would need to be able to keep abreast of all the changes which could affect the business, as well as to learn more about maintaining a cash flow for the business.

In response to that need, I will be hosting Dollars fro Business radio show beginning on Wednesday, December 12, 2013 at 7:00 am on Blog Talk Radio.  I will be discussing ways to manage the business owner’s risk to exposure to loss of cash flow for the business through insurance plans, such as life, health, and disability insurance.

If you are preparing to go to work or driving on the way to work, tune into the show for the latest discussions on asset protection for the business.  Just click onto the above link and be ready with an open mind.


Holiday Shopping on Cyber Monday

December 2, 2013

 

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Black Friday is supposed to be one of the most profitable days in the year for businesses; however, for the people in the Northeast, it was not as profitable. The Digital Age is changing the way we shop as more and more people use mobile phones, Smart phones, and iPads as part of their routine activities. This means that business owners have to be prepared to meet this oncoming demand from consumers to search for services and products, and shop on-line.

This year, shoppers accessed retail websites on-line after Thanksgiving, which resulted in sales before Black Friday and Saturday occurred. Cyber Monday is expected to be a day for a phenomenal amount of sales as well. While the major department stores such as Walmart, Macy’s, J.C. Penney, and Target fared well on Black Friday and Saturday, on-line stores, such as Amazon, and freight companies, such as FedEx, are expected to do well on Cyber Monday. Because of the many incentives to shop on-line, people are spending more money on-line in recent years than in the past. Retailers are offering free shipping and bundling of products.

While the amount of sales occurring online in 2012 was $1 billion, the amount spent in a retail store was $59 billion. It is clear that sales at the retail store are the favorite ways to shop. However, cyber sales are expected to increase this year, due to the new mobile phones, Smart phones, iPads and applications. This is quite a phenomenon, as everywhere I go, people utilize and carry digital products.

It will be interesting to see how the digital age has impacted holiday sales this year.