Secure Online Payments

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It should come as no surprise that shoppers are being extra cautious when using credit cards online. Javelin Strategy and Research reports that “37% of shoppers say they are using credit cards less.” Consumers are exercising caution because of the economic crisis and the many incidences of identity theft in the last few years.

Consumers are now looking for secure websites to do their shopping and 62% “look for the lock icon in the web address bar” and “55% look for a logo from an Internet security provider.”

Business owners should now be taking steps to make their websites more secure for shoppers, as failing to do so could result in lost business.